Praga Bohema stars at Pirelli’s P ZERO WORLD Authorised Dealer opening in Vienna

Praga Bohema stars at Pirelli’s P ZERO WORLD Authorised Dealer opening in Vienna

The €1.36m Praga Bohema hypercar made a special appearance at the opening of Pirelli’s first national Driver Flagship Store in Vienna on Friday 8th September, which saw guests attend by invitation only in the new Seestadt district of the Austrian capital city.

The soon to be released road-legal hypercar was on display at the event held by the leading prestige tyre manufacturer, which supplies its 18” and 19” P ZERO™ Trofeo R tyres as Original Equipment on the limited-edition Czech car.

During pre-production testing and prospect passenger laps, the Bohema has already set impressive lap times to rival market competitors at iconic circuits including Spa in the hands of former Stig from BBC Top Gear, Ben Collins, with the Pirelli tyres adding world class grip and agility at speeds up to 250 km/h and downforce of 900kg.

Mark Harrison, Sales and Marketing Director at Praga Cars, said: “We’re honoured that Pirelli has given us the opportunity to display the Praga Bohema at this event. Pirelli tyres are associated with the world’s leading motorsport and passenger car brands, which aligns very nicely with Praga’s own race-winning motorsport and road car heritage. Future Bohema owners will enjoy visiting this impressive new facility for tyre purchases and expert advice.”

Production of the first Bohema customer cars begins soon in the Czech Republic with first deliveries scheduled for early 2024.

The Bohema’s next appearance will be at the upcoming P ZERO™ Experience at the Red Bull Ring in Austria on 27th September, where participants will have the opportunity to see the Bohema on track. Praga will also be offering passenger rides with Ben Collins, the former Stig from BBC Top Gear, and test drives on the road, for supercar owners attending the Pirelli Track Day. Supercar owners can register for the event here:

To find out more about the Praga Bohema visit


Lucy Burman
Communications Manager, Praga Cars UK

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